Take back control.
The existence of
Truth is Relative
We crave truth, but we are not biologically equipped to ever perceive it fully. Our brains filter roughly 1 billion bits per second of input down to about 10 bits per second that reach conscious awareness, prioritizing survival, energy efficiency, and rapid response.
What we sometimes call “truth” is always fragmented, decontextualized, and reframed, shaped by perception and always manipulated—either by our own cognitive architecture or by external forces in the environment.
Manipulation is not an abstract evil; it is everywhere, inherent, and neutral, regardless of its historical demonization.
For centuries, philosophers and scientists pursued the unreachable Truth while overlooking cognitive limitations, instead of studying the force that actually shapes human behavior:
Manipulation.
Why Manipulation?
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Society is
a living organism.
Laws, beliefs, and ideologies are its cells. What moves them, and this includes evolution, is not truth — but manipulation. It is the bloodstream of civilization: carrying narratives, fears, promises, and incentives. Like in reproduction, millions of forms of manipulation compete, but only the strongest fertilize minds, shape behaviour, and drive societal evolution.
Ethical codes, academic gatekeeping, and professional deontology discouraged systematic investigation. This left society almost blind to the mechanisms that shape behavior.
As a result, we are now exposed to rampant misinformation, disinformation, and modern manipulative technologies: deepfakes, microtargeted content, emotionally engineered engagement loops, manipulative marketing, etc.
What’s in it
for You?
Learning to understand manipulation and its complex mechanisms, allows you to recognize patterns and regain agency across all domains:
Influence & Power
Recognizing these dynamics allows you to anticipate how decisions and beliefs are steered.
Marketing & Business
Understanding these mechanisms prevents unconscious exploitation and gives strategic insight.
Mass Media & Social Media
Infinite scrolling, emotional KPIs, and content loops hijack attention, overstimulate the brain, and condition you to accept repeated narratives.
Personal Relationships
Awareness of these dynamics allows you to engage deliberately and maintain cognitive autonomy.
Culture & Identity
Understanding these forces gives perspective on your own identity and choices, and reduces unconscious conditioning.
Tech & Artificial Intelligence
Some systems can suppress critical thinking and condition repeated narrative acceptance, while others, if used deliberately, can enhance meta-awareness and critical thinking.
Our main promise:
Enhanced clarity in an overstimulated & conditioned world
What’s in it
for Us?
If you’re looking for “limited-time offers” or “only 100 spots left,” please know that we don’t engage in manipulative marketing here.
We share freely on social media and our website, about how the brain actually works and why understanding manipulation is essential.
Access to our deeper research on manipulation and influence, which has proven difficult to aggregate due to information scarcity, requires a monthly subscription. This supports our work and allows us to dedicate ourselves full-time to a noble cause: the mission of this project.
Use it ethically and responsibly.
Influence Engineering.
What's the
Mission?
We aim to give humanity one of its greatest gifts: the ability to understand manipulation at its core, a skill rarely studied or taught in mainstream society. The path to such insight runs only through the study of Manipulation and the introduction of a necessary new occupation:
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